Fix: Why Are My TikTok Likes Not Showing?


Fix: Why Are My TikTok Likes Not Showing?

The visibility of optimistic suggestions, particularly situations of approval denoted by a coronary heart icon, on the TikTok platform could also be absent for varied causes. This absence signifies that the anticipated numerical rely of consumer engagements will not be displayed as anticipated.

The immediate and correct show of those indications of approval are important for each content material creators and viewers. Content material creators depend on this information to gauge viewers reception and refine their content material technique. Viewers typically use these metrics to evaluate the recognition and potential relevance of a given video throughout the broader TikTok ecosystem.

A number of components can contribute to this show discrepancy. These potential causes vary from non permanent technical glitches throughout the TikTok utility itself to account-specific privateness settings. Subsequent sections will delve into these doable explanations, offering potential options and troubleshooting steps.

1. Short-term server points

Short-term server points on the TikTok platform symbolize a standard trigger for the intermittent absence of like counts on consumer content material. These points come up from disruptions in TikTok’s information processing infrastructure, affecting the real-time aggregation and show of engagement metrics. When servers expertise overload, upkeep, or surprising technical failures, the system’s skill to precisely observe and replicate consumer interactions, similar to optimistic suggestions, is compromised. Consequently, optimistic suggestions may not be instantly seen, main customers to imagine their content material is receiving much less engagement than it really is.

The impression of those server-related disruptions can manifest in varied methods. As an example, a video might accumulate quite a few optimistic suggestions from viewers, however the displayed rely stays static or lags considerably behind the precise quantity. This lag can persist for minutes and even hours, relying on the severity and period of the server problem. During times of peak utilization, similar to evenings or weekends, TikTok’s servers are extra prone to those challenges, rising the chance of delayed or inaccurate metric shows. An actual-world instance consists of events the place main viral tendencies pressure the platform’s assets, leading to non permanent disconnections or sluggish information updates.

In conclusion, non permanent server points are a major contributing issue when indications of optimistic suggestions fail to seem promptly on TikTok content material. The intermittent nature of those issues requires customers to train endurance and perceive that the absence of seen numbers of approval might not precisely replicate the true degree of engagement their content material has garnered. Recognizing this connection permits for a extra knowledgeable evaluation of content material efficiency and helps keep away from untimely conclusions primarily based solely on the fast show of metrics.

2. App model outdated

An outdated utility model of TikTok can immediately impede the right show of engagement metrics, together with optimistic suggestions counts. This example arises because of updates that deal with bugs, enhance efficiency, and introduce new options. When a consumer operates an older model of the app, the absence of those updates might lead to compatibility points and information show errors.

  • Compatibility Points with Server-Facet Updates

    TikTok ceaselessly implements server-side updates that change the way in which information is processed and displayed. Older app variations might lack the mandatory protocols to appropriately interpret these updates, resulting in discrepancies in metric visualization. For instance, if TikTok modifies its information construction for optimistic suggestions counts, an outdated app may fail to retrieve and render this data precisely. An actual-world occasion can be an app model predating a major algorithm change, rendering it unable to course of the brand new information movement.

  • Absence of Bug Fixes Associated to Metric Show

    Software program bugs may cause a wide range of show points, together with the wrong rendering of optimistic suggestions counts. TikTok builders routinely launch updates that include fixes for these bugs. An outdated app model means the consumer remains to be topic to those identified errors, which might manifest as lacking or inaccurate engagement metrics. As an example, a identified bug in model X.Y.Z may stop optimistic suggestions counts from loading, however this bug is resolved in model X.Y.Z+1. Customers on X.Y.Z would proceed to expertise the issue.

  • Lack of Efficiency Enhancements for Knowledge Retrieval

    Newer app variations typically embrace efficiency enhancements that enhance the effectivity of knowledge retrieval and show. These enhancements can optimize the way in which the app communicates with TikTok’s servers and processes incoming information, leading to sooner and extra dependable metric updates. An outdated app may lack these optimizations, resulting in delays or failures in displaying optimistic suggestions counts. For example, up to date information compression strategies or optimized community protocols in latest app variations can result in a extra seamless information retrieval course of, absent in earlier builds.

  • Incompatibility with New Options Affecting Engagement

    TikTok often introduces new options that alter the way in which customers work together with content material, doubtlessly impacting engagement metrics. Older app variations might not assist these new options, resulting in inconsistencies in how optimistic suggestions counts are tracked and displayed. As an example, if TikTok introduces a brand new type of optimistic suggestions that isn’t acknowledged by an older app, the corresponding counts won’t be displayed appropriately. A theoretical instance can be a brand new sort of response being launched that isn’t backwards appropriate with older app variations.

In abstract, using an outdated TikTok utility will increase the chance of encountering show anomalies, together with the absence of seen optimistic suggestions metrics. The absence of bug fixes, compatibility with up to date information buildings, optimized efficiency, and assist for brand spanking new engagement options collectively contribute to this problem. Recurrently updating the appliance is a advisable follow to mitigate such issues.

3. Privateness settings adjusted

Adjusted privateness settings throughout the TikTok platform can immediately affect the visibility of optimistic suggestions metrics on consumer content material. The platform’s privateness controls supply granular choices that dictate who can view varied facets of an account and its exercise, together with optimistic suggestions. When these settings are configured to limit visibility, the displayed rely of approval metrics could also be affected, presenting a discrepancy between the precise engagement and the quantity displayed. As an example, if an account’s privateness is ready to ‘Non-public,’ solely authorised followers can see the content material and the related numbers of approval, inherently limiting the seen optimistic suggestions rely to non-followers.

Particular privateness settings, similar to the choice to limit who can interact with a consumer’s content material (e.g., solely permitting followers to have interaction), function a trigger for lowered visibility of metrics. The results propagate all through the platform, influencing the displayed numbers. Take into account a situation the place a consumer’s setting restricts feedback and optimistic suggestions to solely followers; if a considerable portion of the content material’s viewership includes non-followers, their engagement won’t contribute to the seen rely, resulting in a discrepancy. The sensible significance of this connection lies in understanding that the absence of numbers of approval may not essentially point out a scarcity of engagement however relatively a consequence of custom-made privateness parameters designed to manage content material publicity and consumer interactions.

In abstract, the configured privateness settings on TikTok function a essential determinant within the visibility of engagement information. Discrepancies between precise engagement and displayed optimistic suggestions numbers can typically be attributed to restrictive privateness configurations. Customers ought to overview and regulate their privateness settings to align with their desired degree of visibility, understanding that heightened privateness might deliberately restrict the show of metrics to a specific viewers subset. This consciousness allows a extra correct interpretation of content material efficiency relative to the meant viewers and privateness decisions.

4. Account restrictions utilized

Account restrictions on TikTok can considerably impression the visibility of optimistic suggestions, immediately correlating with situations the place optimistic suggestions metrics usually are not displayed as anticipated. Such restrictions come up from violations of TikTok’s group tips or phrases of service, resulting in limitations on account functionalities, together with the show of approval metrics.

  • Short-term Suspension of Engagement Metrics

    TikTok might briefly droop the show of optimistic suggestions counts as a consequence of detected violations. This suspension serves as a measure to deal with doubtlessly inappropriate content material or conduct. Throughout this era, the optimistic suggestions counts on movies might not be seen to the account holder or different customers. A sensible instance consists of situations the place content material is flagged for copyright infringement or violation of group requirements, leading to a brief suppression of engagement information.

  • Shadowbanning and Diminished Visibility

    Shadowbanning entails a discount in content material visibility with out express notification to the account holder. This restriction can result in a lower within the variety of approval acquired and, consequently, a discrepancy between the precise engagement and the displayed metrics. Optimistic suggestions may proceed to be given however will not be mirrored within the seen numbers. An actual-world occasion is when an account repeatedly posts content material that skirts the sides of group tips, resulting in algorithmic suppression of its attain.

  • Everlasting Limitations on Metric Show

    In circumstances of extreme or repeated violations, TikTok might impose everlasting limitations on the show of engagement metrics. This measure can embrace the suppression of optimistic suggestions counts for all content material on the account. This consequence is usually reserved for accounts engaged in actions that considerably breach TikTok’s insurance policies, similar to hate speech or the promotion of dangerous content material. An instance can be an account discovered to be engaged in coordinated inauthentic conduct, resulting in a everlasting restriction on metric visibility.

  • Limitations on New Accounts

    Newly created TikTok accounts might expertise restrictions on metric visibility as a part of an anti-spam or anti-fraud measure. These limitations are designed to forestall the unreal inflation of engagement metrics and guarantee genuine consumer conduct. The approval metrics could also be delayed or suppressed till the account establishes a reputable historical past of exercise. An instance is when new accounts created for bot exercise have like privileges restricted.

The applying of account restrictions immediately influences the visibility of optimistic suggestions on TikTok, typically ensuing within the absence of anticipated optimistic suggestions metrics. Addressing group guideline violations and adhering to TikTok’s phrases of service are essential for sustaining full account performance and guaranteeing the correct show of approval metrics. Recognizing the hyperlink between account restrictions and metric show is essential for understanding and addressing potential discrepancies in content material engagement.

5. Content material violations detected

Content material violations on the TikTok platform immediately correlate with situations of absent optimistic suggestions metrics. TikTok enforces group tips and phrases of service to take care of a secure and genuine surroundings; breaches of those insurance policies can result in penalties affecting the show of engagement information.

  • Removing of Content material and Suppression of Engagement

    If a video violates TikTok’s tips, the platform might take away the content material. Upon elimination, all related engagement metrics, together with optimistic suggestions, are purged. The absent numbers of approval, on this case, usually are not a glitch however a direct results of content material deemed inappropriate or policy-violating. A sensible instance entails movies selling dangerous challenges or misinformation, that are topic to elimination, thereby negating any show of engagement.

  • Short-term Restrictions on Account Performance

    Repeat or extreme violations can result in non permanent restrictions on an account’s performance. This limitation might embrace a suspension of the power to obtain or show optimistic suggestions on present or new content material. The intention behind this restriction is to discourage coverage violations and encourage adherence to group requirements. An occasion is when an account is flagged for spamming or automated conduct; its skill to garner and show approval could be briefly disabled.

  • Everlasting Account Bans and Forfeiture of Engagement

    In situations of egregious or repeated violations, TikTok reserves the appropriate to completely ban accounts. A everlasting ban ends in the whole elimination of the account and all related content material, together with the forfeiture of all accrued engagement metrics. This measure is reserved for accounts engaged in actions similar to hate speech, promotion of unlawful actions, or different extreme breaches. The absence of approval metrics, on this context, is a consequence of the whole elimination of the account from the platform.

  • Algorithmic Penalties and Diminished Visibility

    Even when content material will not be instantly eliminated, violations can set off algorithmic penalties that scale back the video’s visibility. Decrease visibility results in fewer views and, consequently, much less engagement, together with a lowered variety of approval. Whereas the content material stays accessible, its attain is curtailed, leading to a diminished optimistic suggestions rely in comparison with what it might need in any other case garnered. This situation will be noticed when content material is flagged as doubtlessly deceptive or controversial however doesn’t warrant outright elimination.

In summation, content material violations symbolize a major determinant in circumstances the place optimistic suggestions numbers are absent on TikTok. Starting from content material elimination and account restrictions to algorithmic penalties, these penalties immediately impression the show and accumulation of numbers of approval. Understanding the correlation between coverage adherence and metric visibility is paramount for content material creators aiming to take care of full account performance and precisely gauge viewers engagement.

6. Caching issues current

Caching issues symbolize a major issue contributing to the inconsistent or absent show of optimistic suggestions metrics on the TikTok platform. Caching, a course of designed to retailer ceaselessly accessed information for faster retrieval, can, when malfunctioning, result in discrepancies within the presentation of engagement information, together with the counts of approval. Points throughout the caching mechanism may end up in outdated or inaccurate data being exhibited to customers.

  • Stale Knowledge Show

    One side of caching issues entails the show of stale or outdated information. If the cache will not be correctly up to date with the newest numbers of approval, customers might even see an older, decrease rely that doesn’t replicate the present engagement degree of their content material. This problem happens when the app or the server fails to refresh the cached information with the latest data. An instance features a video receiving quite a few numbers of approval inside a brief interval, however the displayed rely lags considerably behind the precise numbers because of the cache not being up to date promptly. This discrepancy can result in inaccurate efficiency evaluation and consumer frustration.

  • Corruption of Cached Knowledge

    Knowledge corruption throughout the cache also can result in the wrong show of optimistic suggestions numbers. If the cached information turns into corrupted, it might lead to arbitrary or nonsensical values being displayed, together with zero or unfavorable counts. Corruption can stem from varied components, similar to software program bugs, {hardware} malfunctions, or community points. A sensible occasion consists of the cache containing corrupted entries for a selected video, resulting in the whole absence of any indication of approval or a dramatically skewed rely. This situation can severely misrepresent the precise engagement acquired by the content material.

  • Cache Invalidation Failures

    Cache invalidation is the method of eradicating outdated information from the cache to make sure the show of present data. Failures within the cache invalidation course of can result in persistent show of incorrect numbers of approval. If the system fails to correctly invalidate the cache when new numbers of approval are registered, customers will proceed to see the previous, inaccurate information. An instance is when a optimistic suggestions rely is up to date on the server-side, however the cache continues to serve the previous worth because of a failure within the invalidation mechanism. This problem can persist till the cache is manually cleared or routinely refreshed, inflicting extended durations of inaccurate metric show.

  • Shopper-Facet Caching Points

    Shopper-side caching, carried out by the TikTok utility on the consumer’s gadget, also can contribute to the issue. If the app’s cache turns into corrupted or will not be correctly synchronized with the server, it may end up in the show of incorrect numbers of approval. This problem is especially related for customers with restricted cupboard space or older gadgets, the place the cache could also be extra liable to errors or incomplete updates. An actual-world instance consists of customers who have not cleared the apps cache not too long ago encountering discrepancies between the precise and displayed approval metrics, which is solved as soon as the device-side cache has been cleared.

In conclusion, caching issues, whether or not stemming from stale information, information corruption, invalidation failures, or client-side points, can considerably impression the correct show of numbers of approval on TikTok. Addressing these caching-related points is essential for guaranteeing that customers obtain an correct illustration of their content material’s engagement, permitting for knowledgeable efficiency evaluation and a extra dependable understanding of viewers reception.

7. Community connectivity failures

Community connectivity failures symbolize a main trigger for the absence of optimistic suggestions visibility on TikTok. The applying’s performance depends on a secure and constant connection to TikTok’s servers to retrieve and show real-time engagement information. Disruptions in community connectivity, similar to intermittent web entry, weak sign power, or full outages, immediately impede the app’s skill to fetch up to date approval counts. This connection failure ends in a show that doesn’t precisely replicate the precise numbers of optimistic suggestions acquired on a consumer’s content material. The absence of this visible suggestions can result in misinterpretations of content material efficiency and hinder efficient engagement technique.

The impression of community connectivity failures manifests in a number of methods. Firstly, optimistic suggestions numbers might fail to load altogether, displaying a clean or zero rely. Secondly, there could also be a major delay in updating the optimistic suggestions rely, which means that the displayed quantity lags considerably behind the precise variety of approvals acquired. For instance, a consumer watching a video on a cell community with fluctuating sign power may see an unchanging optimistic suggestions rely regardless of quite a few customers registering their engagement. One other widespread prevalence entails encountering an error message indicating a connection drawback when making an attempt to view or refresh engagement metrics. These occurrences display the direct correlation between community reliability and the correct illustration of engagement on the platform.

In conclusion, community connectivity failures are a major figuring out think about conditions the place optimistic suggestions numbers usually are not seen on TikTok. A secure and dependable community connection is important for the app to operate as meant, guaranteeing that customers obtain an correct and up-to-date illustration of their content material’s engagement. Troubleshooting community points, similar to checking web connections or switching to a extra secure community, is usually a needed first step in resolving issues associated to the show of optimistic suggestions on the platform. This understanding underscores the essential dependence of social media functions on sturdy community infrastructure for offering a seamless consumer expertise and correct information illustration.

8. Show bug occurred

A show bug, characterised as an anomaly within the visible presentation of knowledge throughout the TikTok utility, immediately impacts the visibility of optimistic suggestions, thereby contributing to situations the place approval metrics usually are not displayed. These bugs come up from software program errors within the app’s code, resulting in malfunctions within the rendering of consumer interface components. When a show bug particularly impacts the aspect answerable for showcasing approval metrics, it results in a situation the place the optimistic suggestions rely is both absent, incorrect, or fails to replace correctly. The significance of this connection lies in recognizing that the difficulty will not be essentially a mirrored image of precise engagement ranges however relatively a technical malfunction stopping correct information illustration. An actual-life instance is a situation the place a identified software program flaw prevents the optimistic suggestions counter from incrementing regardless of customers interacting with the content material, an impact that’s remedied with a software program replace.

Additional evaluation signifies that show bugs can manifest in varied types. Some bugs may utterly suppress the visibility of the approval rely, whereas others may trigger the counter to freeze at a selected quantity, no matter subsequent engagement. In additional advanced situations, a show bug might end result within the erratic or inconsistent updating of the optimistic suggestions metric, displaying fluctuating numbers that don’t align with the precise engagement. These malfunctions are sometimes triggered by particular circumstances, similar to sure gadget sorts, working system variations, or community configurations, making analysis difficult. The sensible significance of understanding this manifestation entails recognizing that troubleshooting steps ought to embrace checking the appliance model, gadget compatibility, and reporting the bug to the TikTok assist group.

In conclusion, the prevalence of a show bug is a major contributor to the situations the place optimistic suggestions metrics usually are not seen on TikTok. These software program errors disrupt the correct rendering of engagement information, resulting in misrepresentations of content material efficiency. Addressing show bugs requires targeted efforts on software program debugging and well timed updates from the appliance builders. Recognizing this hyperlink between show malfunctions and metric visibility permits customers to distinguish between technical points and real engagement tendencies, finally informing extra correct content material evaluation and adaptation methods.

9. Delayed counter updates

Delayed counter updates symbolize a major issue contributing to the notion that optimistic suggestions metrics usually are not seen on TikTok. The actual-time nature of social media platforms cultivates an expectation of fast suggestions, and any delay within the reflection of approval counts can create the impression that numbers are absent or inaccurate. This delay stems from varied technical components affecting the synchronization between consumer actions and the displayed metrics.

One key contributing issue to this phenomenon is the asynchronous processing of optimistic suggestions information. When a consumer registers approval, that motion is queued for processing by TikTok’s servers. Relying on server load, community circumstances, and the complexity of the processing activity, the time it takes for the approval to be registered and mirrored within the displayed counter can differ. During times of excessive consumer exercise, similar to throughout viral tendencies or peak utilization occasions, the processing queue might lengthen, leading to noticeable delays within the updating of optimistic suggestions counts. As an illustration, a video posted throughout a well-liked trending subject might garner quite a few approval inside seconds, however the displayed counter may lag behind by a number of minutes, giving the impression that the content material is receiving much less engagement than it’s really producing. Equally, geographical distance between a consumer and TikTok’s servers can introduce latency, additional contributing to the delay. The sensible consequence of this understanding is that customers mustn’t assume a right away lack of engagement primarily based solely on the initially displayed rely. A interval of statement could also be essential to precisely assess the true degree of approval.

In conclusion, delayed counter updates are a essential element of why optimistic suggestions metrics might seem absent on TikTok. The asynchronous nature of knowledge processing, coupled with components similar to server load and community circumstances, introduces delays within the synchronization of consumer actions and the displayed engagement. Recognizing this connection allows a extra real looking evaluation of content material efficiency and underscores the significance of contemplating potential temporal discrepancies when decoding engagement metrics on the platform. This understanding aligns with the broader theme of understanding the technical infrastructure that underlies social media interactions and the restrictions that will have an effect on real-time information illustration.

Steadily Requested Questions

This part addresses widespread inquiries relating to the show of optimistic suggestions, particularly when counts are absent or seem incorrect on the TikTok platform.

Query 1: Why are numbers of approval not showing on content material regardless of demonstrable consumer engagement?

A number of components can contribute. Server-side points inside TikTok’s infrastructure, outdated utility variations, configured privateness settings, or account restrictions might impede the show of optimistic suggestions metrics. Content material violations also can end result within the suppression of numbers of approval.

Query 2: How do utility updates have an effect on the visibility of numbers of approval?

Outdated app variations may lack the mandatory bug fixes and compatibility updates to precisely show engagement metrics. Compatibility points can stop the retrieval and rendering of appropriate information.

Query 3: In what methods do privateness settings affect the displayed optimistic suggestions rely?

Restrictive privateness settings restrict the visibility of content material and engagement metrics to chose viewers segments. If optimistic suggestions comes from customers exterior of those segments, their engagement won’t contribute to the displayed rely.

Query 4: Can account restrictions result in the suppression of numbers of approval, and the way does this course of happen?

Sure, violations of TikTok’s group tips may end up in restrictions that restrict account functionalities, together with the show of optimistic suggestions. Such restrictions function a measure to deal with inappropriate content material or conduct.

Query 5: What function does content material moderation play within the visibility of numbers of approval?

Content material that violates TikTok’s insurance policies could also be eliminated, ensuing within the forfeiture of related engagement metrics. Algorithmic penalties also can scale back content material visibility, resulting in fewer numbers of approval, even when the content material will not be instantly eliminated.

Query 6: How do caching mechanisms impression the show of optimistic suggestions numbers?

Caching issues can result in the show of stale or corrupted information. Points in cache invalidation may end up in persistent shows of incorrect approval numbers. Addressing these caching-related points is essential for correct metric illustration.

Key takeaway: Numerous technical and policy-related components have an effect on optimistic suggestions visibility. Understanding these components is essential for appropriately decoding engagement and addressing potential discrepancies.

Subsequent sections will delve into troubleshooting steps for addressing these potential causes.

Troubleshooting Show of Optimistic Suggestions

This part outlines focused procedures for addressing situations the place optimistic suggestions will not be seen on the TikTok platform. These suggestions goal to resolve widespread causes of this problem, enhancing consumer expertise and metric accuracy.

Tip 1: Confirm Web Connectivity

Verify the soundness and power of the web connection. Intermittent or weak indicators can impede the appliance’s skill to retrieve real-time information. Switching to a extra dependable community, similar to a Wi-Fi connection, can mitigate the issue.

Tip 2: Replace the TikTok Utility

Be certain that the appliance is working the newest model obtainable on the respective app retailer. Updates typically include bug fixes and efficiency enhancements that deal with show anomalies. Navigate to the app retailer to provoke the replace course of.

Tip 3: Clear Utility Cache

Clearing the appliance cache can resolve points associated to corrupted or outdated information. Navigate to the gadget’s settings, find the TikTok utility, and choose the choice to clear the cache. Word that this course of won’t delete consumer information, similar to drafts or downloaded movies.

Tip 4: Evaluation Privateness Settings

Assess configured privateness settings to make sure they don’t inadvertently prohibit the visibility of engagement metrics. Verify that settings, similar to these limiting engagement to followers, align with the specified degree of content material publicity. Regulate accordingly.

Tip 5: Restart the TikTok Utility

Drive-closing and restarting the appliance can resolve non permanent glitches and refresh information connections. Absolutely shut the app and relaunch it. This course of re-establishes the reference to the TikTok servers and refreshes the interface.

Tip 6: Verify for Account Restrictions

Evaluation the account standing for any indications of restrictions or violations of TikTok’s group tips. If restrictions are current, adhering to the platform’s insurance policies and interesting any inaccurate flags can restore full account performance.

Tip 7: Contact TikTok Help

If troubleshooting steps fail to resolve the difficulty, take into account reaching out to TikTok assist for help. Offering detailed details about the issue, together with gadget specifics and steps taken, can help in a extra environment friendly decision.

Using these steps gives a structured strategy to resolving points associated to optimistic suggestions visibility on TikTok. Consistency in execution, mixed with an understanding of underlying causes, will increase the chance of a profitable decision.

These suggestions function a basis for addressing potential visibility points. The following part concludes the examination of this subject.

Conclusion

The examination of “why are my likes not displaying up on tiktok” has revealed a multifaceted problem stemming from varied technical, policy-related, and user-configured components. These vary from non permanent server-side disruptions and outdated utility variations to privateness settings, account restrictions, content material violations, caching points, community connectivity failures, show bugs, and delayed counter updates. Every aspect interacts to doubtlessly obfuscate or impede the correct show of engagement metrics, impacting content material creators’ skill to gauge viewers reception successfully.

The decision of absent or inaccurate approval metrics necessitates a scientific strategy, encompassing verification of web connectivity, updating the appliance, clearing cached information, reviewing privateness settings, and guaranteeing adherence to group tips. Ought to these troubleshooting steps show inadequate, partaking TikTok assist turns into a prudent plan of action. Finally, recognizing the interaction of those components, and implementing corrective measures, fosters a extra clear and informative interplay with the TikTok platform. Ongoing vigilance and platform updates are important for sustaining correct engagement insights.