The phrase references a reduction supply for a detangling hairbrush, usually shared on the social media platform TikTok. These codes present a diminished worth on the product when entered through the on-line buy course of. The promotion often originates from influencers, affiliate entrepreneurs, or instantly from the model itself to drive gross sales.
Such promotions capitalize on TikTok’s huge attain and its customers’ propensity to find new merchandise. The profit lies within the alternative for customers to accumulate the hairbrush at a decrease value. For the model, it will increase model consciousness, generates gross sales, and leverages social media advertising for product promotion. This technique is a contemporary iteration of promotional couponing, tailored for a digitally native viewers and a platform dominated by visible content material.