The phenomenon includes interactive visible content material, usually short-form video, introduced on a selected social media platform the place customers try and freeze the body at a exact second to realize a desired end result. The outcomes and makes an attempt are sometimes shared on a microblogging service, making a participatory media loop. For instance, a video may present objects being thrown within the air, and customers attempt to pause the video in order that the objects seem suspended at a selected peak.
This on-line exercise gained traction resulting from its accessibility, simplicity, and potential for artistic expression. It permits for a low-barrier entry level for content material creation and engagement, offering people with a way of sharing their makes an attempt, successes, and humorous failures with a broader viewers. Its origins are tied to the rising recognition of short-form video and the tradition of sharing user-generated content material.