The phrase suggests an invite to take part in actions or challenges widespread on a particular social media platform. These typically contain creating and sharing short-form movies. For instance, customers could be inspired to aim a viral dance routine or take part in a themed artistic contest.
The enchantment of partaking on the platform lies within the potential for widespread visibility and social connection. Participation presents people the chance to showcase creativity, join with like-minded customers, and doubtlessly acquire recognition inside the platform’s neighborhood. The phenomenon has roots within the broader historical past of user-generated content material and the democratization of media manufacturing.