On TikTok, the act of sending a reminder or prompting to a consumer relating to a video or content material they may discover attention-grabbing, or a job they supposed to finish, constitutes a digital immediate. This perform subtly encourages the recipient to return to the platform or take a selected motion. For instance, a consumer would possibly obtain notification prompting them to look at a video they saved for later.
This characteristic will increase engagement and content material consumption. It serves as a delicate reminder inside the bustling digital panorama, serving to customers prioritize and uncover content material successfully. The evolution of those prompts displays the platform’s dedication to fostering consumer interplay and customized experiences, shifting past easy notifications to include contextual relevance.