Digital coupons provided for reductions on merchandise inside TikTok’s e-commerce platform allow customers to buy gadgets at a decreased worth. These alphanumeric strings, when utilized at checkout, decrease the entire value of products or companies. As an illustration, a consumer would possibly apply a code to obtain 15% off their complete order or free delivery on chosen gadgets.
The supply of those incentives serves to drive gross sales and encourage buying exercise throughout the app. Traditionally, retailers have employed related methods to draw prospects and clear stock. Within the context of TikTok Store, they operate as a core element of promoting efforts, contributing to consumer engagement and platform income technology.