On TikTok, a “coronary heart puff” refers to a particular sort of animated impact, triggered when viewers ship presents throughout a dwell stream. These presents are bought utilizing TikTok cash, which themselves are purchased with actual cash. The price of a coronary heart puff, due to this fact, is finally tied to the worth of those cash.
The gifting characteristic on TikTok lives presents a means for viewers to point out appreciation and assist content material creators. The digital presents, together with the guts puff animation, translate to diamonds for the creator. These diamonds can then be transformed to real-world foreign money, offering a income stream for common livestreamers. The system fosters a direct connection between creators and their viewers, incentivizing participating content material. This direct monetary assist distinguishes it from conventional promoting fashions, permitting viewers to immediately reward their favourite TikTok personalities.
