The phrase encapsulates the chance to safe tickets early for a selected live performance or occasion, promoted by way of a selected social media platform that includes the Japanese group Atarashii Gakko!. This advance entry to tickets, usually facilitated by a novel code or hyperlink, happens earlier than most people sale.
Such promotional actions leverage the band’s robust on-line presence to incentivize fan engagement. Advantages of collaborating within the prior-to-public ticket buying interval embody elevated possibilities of securing most popular seating and probably avoiding the stress of excessive demand throughout the subsequent normal on-sale part. The apply is a rising development within the stay leisure business, providing artists a direct reference to their fanbase, constructing pleasure for forthcoming performances, and decreasing the chance of tickets being acquired by unauthorized resellers.