This refers to a characteristic on the TikTok platform that implies potential connections to customers. The strategies are sometimes primarily based on components equivalent to current contacts in a consumer’s cellphone, mutual connections, customers adopted by the identical accounts, or shared pursuits recognized by content material consumption. For instance, a brand new TikTok consumer may see strategies primarily based on individuals of their cellphone’s contact checklist who even have TikTok accounts.
The importance of this steered consumer characteristic lies in its skill to facilitate community development and content material discovery. It allows customers to search out and join with people they already know or these with shared pursuits, thereby enhancing their general expertise on the platform. Traditionally, such options have been instrumental in fostering consumer engagement and increasing the social graph of on-line platforms.