The acquisition of promotional objects from manufacturers via the TikTok platform represents a mutually useful association. Companies present free merchandise to content material creators, anticipating publicity to the creator’s viewers in return. The creators, in flip, achieve entry to merchandise, doubtlessly rising their visibility and perceived worth.
This follow advantages manufacturers by leveraging influencer advertising and marketing to achieve particular demographics. It gives a comparatively cost-effective technique of promoting in comparison with conventional strategies. For creators, receiving objects from manufacturers signifies recognition of their affect and might result in additional collaborative alternatives. The follow has grown alongside the platforms rise, evolving from sporadic gifting to structured influencer advertising and marketing campaigns.
