On the TikTok platform, a ‘nudge’ represents a immediate or reminder despatched to a person, usually associated to a video or reside stream they might have expressed prior curiosity in. As an example, if a person signifies they want to be notified when a creator goes reside, the platform might dispatch a nudge shortly earlier than or after the reside stream begins, serving as a direct alert.
The worth of those alerts lies of their capability to reinforce person engagement and platform visitors. By delivering well timed reminders about content material customers have signaled an curiosity in, the chance of them interacting with that content material will increase. Traditionally, such options developed from fundamental notification methods, changing into extra tailor-made and quick to seize consideration in a aggressive social media surroundings. This helps creators, as a result of extra eyes on the content material permit them to attach extra to their viewers and develop a presence.
