On TikTok, a “nudge” capabilities as a refined immediate or reminder. It is a characteristic designed to re-engage customers with content material or profiles they might have beforehand interacted with. For instance, a person would possibly obtain a notification suggesting they revisit a video they watched earlier or take a look at content material from a creator they comply with however have not seen currently.
This method serves a number of functions. It helps keep person engagement by bringing related content material to the forefront, thereby rising platform utilization. It additionally presents creators a mechanism to recapture the eye of their viewers, probably resulting in elevated views, likes, and followers. The system’s origin lies in behavioral economics, the place “nudges” are used to affect conduct in a predictable approach with out limiting alternative.
