On TikTok, the time period identifies people who comply with one another. It signifies a reciprocal following relationship, the place two accounts have each subscribed to one another’s content material. As an illustration, if consumer A follows consumer B, and consumer B follows consumer A, they’re thought-about as such.
This connection is critical as a result of it fosters a way of neighborhood and will increase the probability of content material visibility. When accounts keep this connection, their movies usually tend to seem on one another’s “For You” pages, thereby increasing their attain and doubtlessly boosting engagement metrics akin to likes, feedback, and shares. The apply has developed alongside the platform’s algorithm and consumer conduct, changing into a standard technique for progress and networking.
