TikTok makes use of an inner digital forex often called Cash, which customers buy after which use to ship Presents to creators throughout livestreams. These Presents function a type of appreciation and assist. The worth of those Cash varies relying on the acquisition quantity, platform (iOS vs. Android), and any ongoing promotions. Changing Cash into Presents, and subsequently into real-world forex for creators, entails a multi-step course of. For instance, a person buys 5 Cash inside the TikTok app to assist a content material creator throughout a stay session.
This gifting system fosters a direct connection between viewers and content material creators, enabling viewers to specific gratitude and creators to monetize their content material. The digital gifting economic system creates incentives for greater high quality and extra partaking content material. Traditionally, related techniques have been utilized in on-line gaming and different digital worlds to facilitate microtransactions and assist content material creation. This technique bypasses conventional promoting income fashions, providing a extra direct path to monetary assist for creators.