The phrase describes the act of mutual promotion or help amongst customers on the TikTok platform. It includes customers actively participating with one another’s content material, sometimes by likes, feedback, shares, and follows, with the intention of boosting visibility and attain. For instance, a person may take part in a “moot up” occasion, the place individuals agree to have interaction with one another’s movies to extend total engagement.
This follow holds significance throughout the TikTok neighborhood because it supplies a mechanism for customers to increase their viewers and improve their presence. It fosters a way of neighborhood and collaboration, significantly amongst rising creators. Traditionally, comparable methods have been employed on different social media platforms to navigate algorithms and improve content material discoverability, reflecting a standard want to beat natural attain limitations.
