The phrase identifies a selected sort of interactive on-line content material well-liked on a specific social media platform. It describes quizzes that present customers with a comparability to fictional personalities or archetypes. The first operate of those quizzes is engagement, prompting people to find which established character they resemble primarily based on their offered solutions.
Such interactive components have gained traction on social media because of their shareable nature and the intrinsic human curiosity in self-discovery and comparability. These quizzes leverage established fictional narratives and characters, drawing on viewers familiarity and curiosity in current mental property. Their creation typically entails a strategic understanding of viewers demographics and trending cultural references.