The phrase describes a customized content material advice system utilized on the TikTok platform. This method curates movies for particular person customers based mostly on their previous interactions, comparable to likes, shares, feedback, and accounts adopted. For instance, if a consumer constantly engages with cooking-related movies, the algorithm is more likely to current them with extra culinary content material.
The importance of this advice engine lies in its capacity to reinforce consumer engagement and retention. By providing tailor-made content material, it will increase the chance that people will discover the platform gratifying and proceed utilizing it. This, in flip, advantages content material creators via expanded attain and the platform itself via elevated promoting income. Traditionally, advice programs have developed from easy collaborative filtering to classy machine studying fashions, adapting to consumer preferences with ever-increasing accuracy.