The phrase “higher late than by no means tune TikTok” refers back to the pattern of utilizing audio tracks, significantly songs, on the TikTok platform even after the preliminary interval of recognition for that tune has handed. It describes a phenomenon the place songs expertise a resurgence or delayed virality by user-generated content material on the app. A typical instance includes a tune launched months or years prior out of the blue changing into standard once more because of a brand new dance problem or meme related to it.
This delayed recognition can considerably profit artists and document labels. It offers a second wave of publicity, probably resulting in elevated streaming numbers, music gross sales, and total model recognition. Traditionally, tune recognition was largely dictated by radio airplay and conventional media promotion. The rise of platforms like TikTok has democratized the method, permitting consumer engagement and inventive expression to drive musical tendencies and revitalize older tracks.
