The phrase refers to promotional provides probably out there on the TikTok platform throughout a particular month and 12 months. These provides usually take the type of alphanumeric codes that, when entered throughout a transaction or account setup, could present customers with advantages akin to discounted promoting charges, free cash for digital gifting, or entry to premium options.
The importance of such provides lies of their potential to draw new customers and incentivize current customers to interact extra deeply with the platform. For companies, these promotional instruments can considerably cut back the price of promoting campaigns, rising return on funding and facilitating broader attain. Traditionally, platforms like TikTok have used time-sensitive promotions to drive consumer adoption and encourage particular behaviors inside the utility.