The phrase refers back to the means of buying digital forex used inside the TikTok platform. This forex, usually referred to as “cash,” allows customers to buy digital items. These items can then be despatched to content material creators throughout reside streams or by way of video feedback, representing a type of appreciation and help. As an illustration, a person would possibly trade real-world cash for in-app cash to then present a certain amount to a TikToker whose content material they discover significantly participating.
The importance of this exercise lies in its skill to immediately help content material creators. The gifted digital objects are in the end transformed into real-world income for the recipients, providing a possible revenue stream. Traditionally, the introduction of digital gifting programs on platforms like TikTok has considerably altered the creator financial system, permitting for a extra direct type of patronage between audiences and their favourite content material suppliers. This additionally creates an incentive for creators to supply participating content material that resonates with their viewers.
