A string of characters, both alphanumeric or symbolic, that entitles a purchaser to a decreased worth on gadgets purchased by way of the e-commerce performance inside the TikTok platform. For example, utilizing “SUMMER20” at checkout would possibly deduct 20% from the overall price of eligible merchandise.
These promotional mechanisms are very important for driving gross sales and attracting new customers to companies working on the video-sharing utility. Traditionally, comparable programs have been employed throughout numerous retail platforms to incentivize buying conduct and foster buyer loyalty. Their prevalence on TikTok underscores the platform’s growing position as a major market.