The phrase refers to a particular musical piece that has gained prominence by way of its affiliation with short-form video content material. This audio, usually a snippet or remix, turns into common when creators use it as a soundtrack for his or her movies, resulting in widespread recognition and virality on the platform. It is typically a catchy, memorable tune that lends itself properly to numerous video types, reminiscent of dance challenges, comedic skits, or aesthetic montages.
The recognition of this sort of audio highlights the affect of social media on music tendencies and discovery. Artists, each established and rising, can achieve vital publicity by way of the strategic use of those platforms. The fast dissemination of content material permits music to succeed in a broad viewers, probably resulting in elevated streams, gross sales, and total recognition. In some cases, older or comparatively obscure songs expertise a resurgence in reputation attributable to their affiliation with a viral pattern.