On TikTok, “demure” features as an adjective describing a selected aesthetic and habits. This time period characterizes people, usually girls, presenting themselves as modest, reserved, and shy, typically with a touch of calculated innocence. For instance, a video showcasing mushy, pastel clothes, light make-up, and coy smiles is perhaps labeled as embodying the demure aesthetic.
The time period’s resurgence on the platform displays a cyclical return to historically female beliefs, typically juxtaposed in opposition to extra overtly sexualized or assertive expressions of femininity. This embrace of perceived innocence and gentleness may be seen as a response to, or an alternate inside, the broader spectrum of on-line efficiency. Traditionally, the idea has been related to societal expectations positioned on girls, dictating correct habits and look; its present iteration on TikTok, nevertheless, typically entails a deliberate and self-aware efficiency of those traits.