The acquisition of digital tokens to be used inside the TikTok platform allows customers to bestow digital presents upon content material creators. These tokens perform as in-app forex, bought with actual cash and exchanged for digital objects which can be then introduced to creators as a type of appreciation or help. For instance, a consumer may trade a sure variety of these tokens for a digital rose, which they then ship to a creator throughout a reside stream.
This method serves a number of functions. It permits viewers to specific their approval and join extra immediately with creators they admire, fostering a way of neighborhood and interplay. For creators, it supplies a possible income stream, incentivizing them to supply partaking content material and additional develop their on-line presence. The idea has developed from earlier on-line gifting mechanisms, adapting to the distinctive dynamics of short-form video platforms.