A operate that enables TikTok customers to navigate on to exterior web sites or particular pages inside the platform from a video. This characteristic sometimes seems as a highlighted phrase or icon inside the video’s caption or as a definite button overlaid on the content material. For instance, a creator showcasing a product would possibly embrace entry to the retailer’s web site inside the video itself.
This enhancement offers a worthwhile device for driving visitors, growing engagement, and streamlining the consumer expertise. Its introduction represented a major growth for content material creators and companies looking for to leverage the platform for advertising, gross sales, and lead era. Beforehand, customers needed to depend on profile hyperlinks or manually typing URLs, creating friction and hindering direct conversion.
