The phrase refers back to the technique or strategy of accessing and viewing a product owner’s storefront on the TikTok platform. This includes navigating the app to find and discover the merchandise supplied by sellers straight inside the TikTok interface. For instance, a person would possibly make use of this motion to browse out there clothes gadgets or digital devices being marketed on the platform.
Understanding entry these digital storefronts is essential for each customers and retailers. For customers, it permits for direct entry to product info and buy choices, streamlining the shopping for course of. For retailers, this accessibility expands their attain and allows direct engagement with potential prospects, bypassing conventional e-commerce routes. This performance has developed alongside the platform’s development as an e-commerce hub, reworking the person expertise from primarily leisure to a blended leisure and procuring expertise.