The convergence of confectionery preservation know-how and social media tendencies has resulted in a novel phenomenon. Freeze-drying, a course of that removes moisture from substances, has been utilized to numerous sweets, creating a singular textural expertise. This remodeled confectionery then finds an viewers and platform for promotion by way of short-form video sharing, notably on TikTok.
This intersection gives a number of benefits. The altered texture, usually described as ethereal and crunchy, creates sensory attraction that resonates with customers. The visible transformations the candies endure throughout the freeze-drying course of, and the ASMR-like sounds they produce when consumed, are conducive to partaking video content material. Traditionally, freeze-drying was primarily used for meals preservation in excessive circumstances, however its utility to novelty meals gadgets has broadened its attain and attraction.
