The phrase signifies strategies, typically marketed on-line, promising to extend the variety of ‘likes’ on TikTok movies with out financial price to the person. These presents usually contain third-party web sites or functions and declare to offer a speedy surge in engagement metrics. An instance could be an internet site claiming to ship a whole bunch of likes to a TikTok video in alternate for finishing a survey or downloading an utility.
The perceived significance of such choices stems from the worth positioned on social media metrics as indicators of recognition and affect. A better variety of likes can contribute to elevated visibility throughout the TikTok algorithm, probably reaching a wider viewers. The will for speedy development in follower rely and engagement has fueled a marketplace for companies, each official and illegitimate, that promise to boost a person’s profile. Traditionally, most of these companies have existed throughout numerous social media platforms, adapting as algorithms and platform insurance policies evolve.
