The pricing mannequin employed by TikTok for its promoting platform, the place advertisers are charged every time a person clicks on their advert, is a crucial facet of marketing campaign administration. As an illustration, an advertiser selling a brand new product may incur costs every time a person faucets on the advert main them to the product’s touchdown web page.
Understanding this promoting value is paramount for funds allocation, return on funding calculation, and efficient marketing campaign optimization. Its relevance has grown alongside TikTok’s increasing person base and its evolution into a big advertising channel for companies of various sizes.
