The time period identifies content material creators on a particular social media platform who prominently function the audio processing impact generally known as autotune of their movies. Sometimes, these people use autotune to boost their singing or create distinctive vocal results, typically in comedic or musical performances shared on the short-form video platform. An instance could be a TikTok person showcasing a rendition of a preferred track, closely manipulating their voice with autotune to create a particular sound.
The rise of those personalities demonstrates the democratization of music manufacturing instruments and the growing accessibility of vocal modification software program. This development permits people with out formal musical coaching to experiment with vocal artistry and share their creations with a large viewers. Traditionally, autotune was primarily a studio software employed by skilled musicians; its present widespread use on platforms signifies a shift in how music is created and consumed.