A shifting picture that represents a TikTok video earlier than it’s performed. It makes use of movement, typically within the type of quick looping clips or dynamic graphics, to seize viewer consideration throughout the app’s feed. For instance, it’d showcase a snippet of essentially the most thrilling a part of the video or use eye-catching textual content overlays.
The aim of this visible ingredient is to extend click-through charges and enhance general video discoverability. By using dynamic visuals, content material creators goal to face out from the static thumbnails typical of the platform. Traditionally, TikTok thumbnails had been solely static photographs, however the introduction of movement capabilities has offered a extra partaking promotional device.