The phrase refers to in style rap music tracks gaining traction and visibility on the TikTok platform inside the 12 months 2024. These musical items are sometimes characterised by their catchiness, relatability, and suitability for short-form video creation, which inspires widespread use in user-generated content material.
This pattern represents a major shift in music discovery and consumption, providing burgeoning artists a direct avenue to succeed in a broad viewers, bypassing conventional gatekeepers. Its affect extends past leisure, shaping up to date tradition and driving developments in style, dance, and language, offering quantifiable metrics for fulfillment primarily based on virality and consumer engagement.