The phenomenon into account refers back to the surge in recognition of short-form video content material, particularly on the TikTok platform, showcasing agricultural practices, primarily the cultivation of maize, through the yr 2020. This content material ranged from time-lapses of plant progress to demonstrations of planting strategies and harvest celebrations. For instance, movies displaying progressive irrigation strategies for cornfields or humorous takes on the challenges of rural life gained traction.
The importance of this development lies in its skill to bridge the hole between agricultural producers and shoppers. It supplies a visible and simply digestible medium for sharing details about meals manufacturing, selling understanding and appreciation for farming practices. The yr 2020, marked by world disruptions, noticed an elevated curiosity in meals safety and sustainable agriculture, possible contributing to the viewers engagement with these movies. Traditionally, agricultural information was disseminated via formal schooling and conventional media; this represents a shift in the direction of a extra decentralized and accessible type of information sharing.